Goodwell Co

Hi there!

We're the team behind the products and vision here at Goodwell. Our products redefine the human ritual of personal care through innovation and impact. What began in late 2014 as a side project of our founder and CEO, Patrick Triato, has become the leader in sustainable oral care.


Our focus on innovation drove us to create the Be. Brush—the world's first battery-free oscillating toothbrush. Dentists recommend an electric toothbrush, and the Be. Brush is a kinetic alternative to battery-hungry electric brushes. We're dedicated to creating environmentally conscious products that empower people to make better choices in their daily oral care routine. Our products redefine the human ritual of personal care through innovation, technology, and impact.

Environmental Commitment

We're a Climate Neutral company, so you can feel great about at least two things you do every single day by simply using our products to reduce your carbon footprint through our carbon offset partnership. We're also a 1% for the Planet member company, meaning we allocate one percent of our revenue to initiatives that give back to environmental nonprofits to create a healthier planet. We're deeply involved in design and innovation efforts in our business and beyond and believe that good design will be the catalyst to solving some of the world's seemingly intractable problems. We've been recognized by the likes of National Geographic and Fast Company for our unique alternative approach to oral care.

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