Modesty: A Fashion Paradox

Hafsa Lodi

$25

Modest fashion has been gaining momentum in the mainstream global fashion industry over the past half-decade and is now a multi-billion-dollar retail sector. Its now consistent appearance on high-profile fashion runways, on celebrities, and in the headlines of fashion publications and news outlets, has shown that the modest fashion movement is hugely relevant to consumers. This is particularly true for millennials who are attracted to the feminist influences behind concealing your body, follow faith-based dress codes, or are attuned to social media, where more and more modest fashion bloggers are using imagery to inspire their followers. While the movement can credit European high fashion houses, like Gucci, for making conservative dresses and layering “on-trend,” and subsequent Western labels like DKNY, H&M, and Mango for dabbling in the realm of modest wear, it is the newly emerging group of faith-influenced fashion brands who are driving the revolution. (paperback, 288 pages)