Skincare is a crowded market, and ‘natural’ is the new “normal”. Each product in our range sources and rescues by-products from other industries – the food and drink industry in particular. In recent years we have seen the dramatic rise of natural, then organic, then vegan and cruelty-free beauty, but we believe circular / by-product beauty will be the next step – we’re proud to be pioneering that movement.
The circular economy sits at the heart of what we do – we even named ourselves after it! UpCircle also hints at ‘upcycling’, the process of making something better from things that already exist. Our ultimate mission is to leave the world better than we found it by transforming ingredients that would otherwise be discarded into natural, organic beauty products – better for you, better for the world.
If we can provide competitively priced, high performing products from upcycled ingredients then we are demonstrating that the beauty industry can become a lot less wasteful – it is an innovative approach and a fresh perspective. But, all of this effort is futile if the industry is not willing to open its arms to what-would-be waste ingredients. So… is the beauty world ready? Well, if our success is anything to go on, it looks like the answer is yes. Hallelujah.
120 billion units of packaging are produced every year by the global cosmetics industry, bulked out by the use of complex lids, multi-layered boxes and cellophane, much of which is superfluous, non-recyclable and ends up in our landfills and oceans.
The packaging across our range is 99% plastic-free and we offer plastic-free refill options for the 1%. Aside from our actual products, our marketing materials are made from paper that’s made from recycled coffee cups and we only use paper tape which has been made from recycled fibres.
THE INGREDIENTS WE UPCYCLE
We believe in asking the same questions of our beauty products that we would our food products – what is inside, how is it made, who is making it and why are they making it?
1/3 of all food produced is wasted. It’s one of the most wasteful industries in the world meaning that it gives companies like us a huge number of ingredients from which to do better things. Food ingredients can have powerful effects on the body - inside and out – so there’s an opportunity for us to create beauty products from food ingredients that’re being discarded yet still have much to offer our skin.