We started this company to make more time.

Time is our most valuable resource. It has become scarce in this side-hustle society, especially here in New York City, where minutes go by inexplicably faster than everywhere else in the world. Yet somehow each day, we complete our daunting to-do lists, and still manage to find enough time for the important things. Like being around family and friends, or getting lost in the creative flow of a hobby. Even just sitting down to read a good book, to relax, to disconnect.

We’re constantly getting barraged by text messages and emails, news updates and social media alerts. One glance at your smartphone to check the time can send you back to work, mentally dragging you out of the room during the important things.

It reminds me of a quote from William Faulkner’s The Sound and The Fury when Quentin‘s father gifts him a watch. It reads:

“I give it to you not that you may remember time, but that you might forget it now and then for a moment and not spend all your breath trying to conquer it. Because no battle is ever won. They are not even fought. The field only reveals to man his own folly and despair, and victory is an illusion of philosophers and fools."

We here at Throne believe that carrying time on your wrist instead of on a screen gives you the freedom to do the important things, to forget time.